πŸ“• Node [[2004 06 14 the big secret of search optimisation]]
πŸ“„ 2004-06-14-the-big-secret-of-search-optimisation.md by @bmann


layout: post title: The Big Secret of Search Optimisation created: 1087206383 categories: - SEO - Search Engine Voodoo


Here - then - is the big secret of search optimisation. Search optimisation isn’t really about optimising for a search engine at all. It’s about making good quality, cleanly designed, semantically-constructed sites that people want to read, that people can link to and which people can get the gist of in a few seconds. If you make a website well for human beings, then as a side effect - more often than not - search engines will spider it well and rank it highly. And they’ll do this because it’s the best site, not because you’re trying to fool them. plasticbag.org | weblog | Against Search Engine Optimisers…

Amen. Except, of course, that most people stumble over the first part: "making good quality, cleanly designed, semantically-constructed sites". In theory, it’s easy. In practice — get someone who knows what they’re doing to help you.

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