Best to always target a market that is small , but rapidly growing
Reason why ?
The people in these markets are desperate for a good product
They are more forgiving towards a product that is not perfect , but is constantly evolving
So what would our best choice of market be ?
Small but rapid markets : PKM , digital gardening , productivity , graph based database, note taking
LArge but slow growing : Academia
Answer these questions :
Why start now ?
Why not start after a few years ?
If you can answer them , then just go for it/
Always better to build something that a small number of users will LOVE , rather than a product that a large number of users will just like . It’s always easy to go from a small loving group to a larger group , rather than from a large liking group to large loving group who will pay for the product .
Take home message from this : shape codex and sell it to the small user group that will definitely love .
This is why Roam won , it was buit for a very small group of users who loved it and then marketed it by themselves