- What else do they need to [[believe]], [[know]], or [[do]] to [[learn]] the thing we are trying to [[teach]]?
- For alpha [[testing]] [[books]], leave potentially influential reviewers for last.
- Reader experience [[design]].
	- Cut out excess to pack more of what [[people]] want into the [[text]].
	- Does the [[book]] give something they [[want]], something that works, and something that invites them to [[play]]?