- New [[businesses]] will need a tighter feedback loop with potential [[customers]].
	- [[Explore]] what the [[people]] you want to serve [[want]] and [[need]] before deciding on a [[product]].
- [[Who]] do you want to serve? Who [[needs]] you most?
	- What are their most [[pain]]ful [[problems]]?
	  collapsed:: true
		- Can they [[pay]]?
			- Look for a [[solution]] that solves the [[problem]] inside their workflow.
- Looking at [[things]] close by, how were they [[made]]? Who made them, and who were they made for? How do they use it?