Concept: the opposite of [this](https://effectiveideas.org/). A prize for not a feed of Takes, but something with at least some real thematic structure. [nathalie lawhead](#nathalie lawhead) to judge and yes design counts. 1 winner per continent. Trying to [crowdsource](#crowdsourcing) a [think tank](#think tanks)... I distrust it. I should look at getting the [fonts](#fonts) from [their page's designers' website](https://and-now.co.uk/), though. It's a nice pairing, and I need to get less knee jerk about my dislike of sans serif body text.