# lonely crowds > The proliferation of images and desires alienates us, not only from ourselves, but from each other. Debord references the phrase “[[lonely crowds]],” a term coined by the American sociologist David Riesman, to describe our atomization > > – [An Illustrated Guide to Guy Debord's 'The Society of the Spectacle'](https://hyperallergic.com/313435/an-illustrated-guide-to-guy-debords-the-society-of-the-spectacle/)