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What can someone do with an everyday thing that would cause a lot of [[surprise]]? What would help [[spread]] this thing?
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How does talking about this thing make someone look? How does it help their [[mask]]?
collapsed:: true
- Is this a [[cool]] thing they could share with the people who are around them?
- Will this make them look worldly?
- Will this make them feel like they’re [[ingroup]]?
- What about this can they show off to others?
- What would remind someone about our stuff? What do they [[move]] by everyday that would bring our stuff up?
- What about our stuff has them [[feeling]] things? What would they feel?
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Can people [[see]] other people use our stuff?
collapsed:: true
- How can we make it easier to see our stuff?
- How can they [[use]] our stuff to get where they [[want]] to go?
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What kind of [[story]] would they [[want]] to [[spread]]?
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People [[spread]] things they [[want]] to [[talk]] about.
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What could be given to them to [[talk]] about that will make them seem [[cool]] or in the know?
collapsed:: true
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How would this turn into a [[game]] that they can [[play]] and [[talk]] about trying to [[win]]?
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[[People]] will give up [[absolute]] gain if it means they will look better than others. Most college-attendees would choose to be a big fish in a small pond, rather than a smaller fish in a bigger pond that has more food for everyone.