The time has come to ask ourselves: what if Moloch took Google?
Under what is watch Google was taken maybe, in many worse than average timelines. With this I mean: Google as a corporation was always both good and bad -- prosocial and antisocial in turns -- like all human groups, and maybe more generally all cybernetic groups (of humans thinking with computers). As a corporation in late stage capitalism, it has developed in an environment that rewards profit seeking. But note that, like many corporations of Silicon Valley, its core ideas came from people with an academic background, and its cultural DNA was seeded and nurtured by interesting people who overall wanted to disrupt the world positively, contributing towards the democratization of knowledge.
I've worked for Google for more than 10 years now, and I can say this: I wholeheartedly, non-ironically believe in the company's mission. "To organize the world's information and make it universally accessible and useful." I will always get behind a group with such intentions. Google in 2004, in 2005 was a thing to be admired: a group that always gave users innovative services for free, or rather for the cost of seeing ads. But Google was reasonable, non-greedy, generous.