📕 subnode [[@jakeisnt/writing]]
in 📚 node [[writing]]
Improving quality of writing.
Why good writing is important
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tone :: attitude. changes depending on circumstance, and is used to set the mode of conversation
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voice :: setting a consistent voice is the most important thing you can do for advertising. clear, honest transparency is a great way to start, but introducing flavorful word choice can build upon this. this is a discussion of consistent words and terms to refer to companies in internal and external writing; for example, 'independents' vs. 'employees'.
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natural speech :: write as you speak, using fewer nouns and more verbs - this infuses words with empathy.
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speak the audience's language.
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avoid business speak.
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📖 stoas (collaborative spaces) for [[@jakeisnt/writing]]
- Open document (Hedgedoc) at https://doc.anagora.org/writing
- Video call (Jitsi) at https://meet.jit.si/writing