How will this help the customer [[move]][[forward]] on their [[path]]? Where are they headed? What would be helpful to go where they’re going? [[Where]] are they, exactly, in [[place]] and [[time]]? What is the [[context]]? Where they are tells a little about where they’re trying to go [[direction]].
Whose [[need]]? When? In what [[place]] and [[time]] is it needed? What other [[feelings]] come with that need? What will help get them past what’s [[blocking]] them to where they are going? [[Why]] are they doing what they’re doing?
Are they MacGyvering a bandaid solution? Doing nothing at all? What [[improvised]][[solution]] are they using?
What would they consider a good solution? What would they be willing to give up for it?
What do people [[move]] to go through to get where they are going?
What is in their way of getting where they’re going? How can we [[remove]] what’s in their way?
What do they [[feel]] about getting to where they want to go?
What unmet [[need]] or [[desire]] is there?
What are people doing to meet the need with improvised, patchwork solutions?
What do people really not want to do that they feel they have to do? Can we [[help]] them avoid that?
If your product is not meant to be used for a particular path, it’s important to let the potential buyer know beforehand.
What are you trying to move to? What’s blocking you? What are the people around you trying to move to? What’s blocking them?
Who is not using your stuff? Where are they trying to go? What could they use from you to get where they’re going?
Sketch out your customer’s [[struggle]] to get to where they’re going with a [[storyboard]]. Look for words that indicate a framing of [[timing]]- "every day", "once every two weeks", "because of that I did this", etc.
What will they have to get rid of to use your way to get past what’s blocking them from going further in their path?
What will mitigate the [[anxiety]] of moving to something [[new]]?
When do people actually [[use]] what they buy? What’s the [[context]] of when they use it?
What’s the [[story]] of how people will try to go along their path, get blocked, stop what they’re already doing to proceed on their path, and use your solution instead?
The frustration at the lack of people’s willingness to [[change]] contains the key to what they [[want]], and knowing what they want, we can trade that for our [[growth]].
collapsed:: true
What will they [[want]] ten years from now? What they are refusing to [[change]] now, despite all [[environmental]] stressors to the contrary.
A convenient thing about [[driving]] on the left side of the [[road]] is that the [[driver]] is located on the same side of the [[vehicle]] that the [[heart]] is in the [[body]].
"One of the [[strategies]] single celled [[organisms]] use is ‘[[Last in First Out]]‘. If the [[cell]] feels [[sick]], the first thing it kicks out is the most recently integrated plasmid."
Things that are completely [[stable]] in our [[perception]] disappear.
collapsed:: true
Part of why we have more than one [[sensor]] is to track [[change]][[between]] them. So if you can [[measure]] something from [[two]] different points, you can [[track]] how something [[moves]] between the cone of perception in each point. The difference between what each [[eye]] sees lets us perceive [[depth]].
[[Goat]][[walking]] is the practice of [[surviving]] in a [[harsh]][[environment]], such as a [[desert]], by simply walking around with two female [[goats]]. Apparently, one can live off the [[milk]] of the goats.
"An ordinary [[thief]] steals like a watch, cloth, bag. A [[political]] thief steals your education, your career, your happiness, your joy. The ordinary thieves, they locate any place where they can [[rob]], but the political thieves, they are chosen by us. We [[vote]] them. We have chosen our thieves to rob us. We are totally [[responsible]]."
Now after midnight; yoga happened much earlier today. It was a good day, [[2022-11-26]]. As usual, what I planned for one day will take at least also [[2022-11-27]]. But we advance merrily and incrementally.
Now after midnight; yoga happened much earlier today. It was a good day, [[2022-11-26]]. As usual, what I planned for one day will take at least also [[2022-11-27]]. But we advance merrily and incrementally.